Privacy Policy
Last Updated: November 4, 2026
Welcome to Valerie Coastal!
At Valerie Coastal, accessible at https://www.valeriecoastal.com, we value your privacy and believe in being transparent about how your personal information is collected, used, and protected.
This Privacy Policy explains our practices when you visit our website, subscribe to our newsletter, leave comments, or interact with affiliate links and other content.
1. Information We Collect
We may collect information you voluntarily provide, including:
- Your name and email address when subscribing to our newsletter.
- Information submitted through comments, contact forms, or email correspondence.
- Other information you voluntarily provide when communicating with us.
Our website and service providers may also automatically collect technical information, including IP addresses, approximate geographic location, browser and device information, pages visited, referral sources, and website interactions.
2. Newsletter Subscriptions — The Coastal Edit
Valerie Coastal offers an email newsletter called The Coastal Edit, featuring The Cozy Roundup, seasonal inspiration, home decor, lifestyle content, blog updates, and product recommendations.
Our newsletter is managed through MailPoet, a WordPress email marketing platform.
When you subscribe, we collect your email address and any additional information you voluntarily provide.
We use a double opt-in subscription process, meaning you must confirm your email address through a confirmation email before your subscription becomes active.
Depending on the features enabled, MailPoet may process subscription information, email delivery data, newsletter opens, and link clicks.
We use this information to deliver newsletters, manage subscribers, and improve our email content.
You may unsubscribe at any time using the unsubscribe link included in our marketing emails.
We do not sell our newsletter subscriber lists.
For more information, visit MailPoet’s Privacy Notice.
3. Website Analytics and Jetpack
Valerie Coastal uses Jetpack, a WordPress plugin developed by Automattic, to support website functionality.
Depending on which Jetpack features are enabled, the service may collect or process technical information such as:
- IP addresses and approximate geographic locations.
- Browser and device information.
- Pages visited and referring websites.
- Website interactions and performance information.
- Security-related activity.
If Jetpack Stats is enabled, it may collect website traffic information, including page views, referral sources, and outbound link clicks, to help us understand how visitors interact with the website.
Jetpack may use cookies and similar technologies to provide certain features.
Additional information is available through the Jetpack Privacy Center and Automattic Privacy Policy.
Other analytics services, if enabled, may also process website usage information.
4. Cookies and Tracking Technologies
Valerie Coastal and its service providers may use cookies and similar technologies for:
- Essential website functionality.
- Website security and spam prevention.
- Website analytics and performance.
- Remembering visitor preferences.
- Affiliate referral tracking.
Cookies are small files stored on your device.
You may manage or disable cookies through your browser settings. Some website features may not function properly if certain cookies are disabled.
Where required by applicable law, we will request consent before using nonessential tracking technologies.
5. Affiliate Links and Amazon Associates
Valerie Coastal participates in affiliate marketing programs, including the Amazon Services LLC Associates Program, an affiliate advertising program that allows participating websites to earn advertising fees by linking to Amazon products.
As an Amazon Associate I earn from qualifying purchases.
Some links featured on Valerie Coastal are affiliate links. If you purchase through these links, we may earn a commission at no additional cost to you.
Amazon and other affiliate partners may use cookies or similar tracking technologies to identify qualifying referrals and purchases.
Information collected directly by Amazon or other third-party retailers is governed by their respective privacy policies.
We aim to feature products, recommendations, and content that align with the Valerie Coastal lifestyle. Affiliate relationships and sponsored content will be disclosed where applicable.
6. How We Use Your Information
Information collected through Valerie Coastal may be used to:
- Deliver requested newsletters and website updates.
- Respond to inquiries and comments.
- Maintain website functionality and security.
- Understand website performance and visitor engagement.
- Improve our content and reader experience.
- Manage affiliate marketing activities.
- Comply with applicable legal obligations.
We process personal information for the purposes described in this policy and, where required, on an appropriate legal basis.
7. Third-Party Services and External Links
Valerie Coastal uses WordPress and third-party providers to support website hosting, email delivery, analytics, security, and other website operations.
Our website may contain links to retailers, social media platforms, and external websites.
Third-party websites operate under their own privacy policies. Valerie Coastal is not responsible for their privacy practices, content, or security.
We encourage visitors to review the privacy policies of websites they visit.
8. Blog Comments
If comments are enabled, visitors may provide their name, email address, website address, and comment content.
WordPress and enabled security or spam-prevention services may collect technical information, including IP addresses and browser information, to detect spam and protect the website.
Approved comments and associated display names may be publicly visible.
Please avoid sharing sensitive personal information in public comments.
9. Data Security and Retention
We take reasonable measures to protect personal information from unauthorized access, misuse, alteration, or disclosure.
These measures may include secure website connections, administrative access restrictions, and security features provided by our hosting and third-party services.
No internet transmission or electronic storage system can guarantee complete security.
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this policy, maintain website operations, and meet applicable legal obligations.
10. Your Privacy Rights
Depending on your location and applicable law, you may have the right to:
- Request access to personal information we maintain about you.
- Request correction of inaccurate information.
- Request deletion of your personal information.
- Withdraw consent to marketing communications.
- Object to or restrict certain processing activities.
- Exercise other rights provided under applicable privacy laws.
To submit a privacy-related request, please contact admin@valeriecoastal.com.
We may request reasonable identity verification before fulfilling certain requests.
11. Children’s Privacy
Valerie Coastal is a general lifestyle website and is not directed toward children under 13 years of age.
We do not knowingly collect personal information from children under 13.
If you believe a child has submitted personal information through our website, please contact admin@valeriecoastal.com so we can investigate and take appropriate action.
12. International Visitors
Valerie Coastal is operated from the United States and may be accessed by visitors from other countries.
Personal information may be processed or stored in the United States or other locations where our service providers operate.
Where applicable, we will handle personal information in accordance with relevant privacy and data protection laws.
13. Updates to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in website operations, services, or legal requirements.
Updates will be published on this page with a revised “Last Updated” date.
We encourage visitors to review this policy periodically.
14. Contact Information
If you have questions about this Privacy Policy, your personal information, or your privacy rights, please contact:
Valerie Coastal
Website: https://www.valeriecoastal.com
Email: admin@valeriecoastal.com
We will make reasonable efforts to respond to privacy-related inquiries in a timely manner.